Advocacy and Behaviour Change Communication (BCC) or Information, Education and Communication (IEC) initiatives are comparative in that they are all centred on raising awareness on a particular issue. However, BCC or IEC initiatives are aimed at behaviour change at the individual level, while advocacy activities are aimed at mobilising collective action and advancing social or legislative changes at the community, District/Sub-County, Regional/County, National or Global levels.
Advocacy is an action coordinated at changing the approaches, position, or projects of an organization (public and private sectors at all level) to conform and account to the general public who are stakeholder/beneficiaries of projects or undertakings. Our work involves the following:
- Making sure that fundamental budgetary assets are channelled to intended projects and services.
- Building support for an issue or cause and impacting others to take action.
- Training of students, pupils, youth and women groups as well as other community members on skills development, leadership, rights, advocacy and social mobilization
- Building social and institutional groups/clubs to strengthen advocacy in institutions and community in advocating for rights and quality and accountable services
- Persuading government authorities to organize specific program approaches/strategies or services.
- Informing the overall population and conclusion pioneers about a specific issue and mobilising them to apply pressure to those in the position to take action.
- Creating support within community members and creating interest for the execution of specific program approaches/strategies or services.
Our work covers health, social development, infrastructure, water and sanitation. CINCO monitors inputs and outputs to track activities during project roll out to ensure smooth implementation with results comparison for field outputs and expectations.. It guarantees that support exercises, materials, and messages are reaching the target groups. We evaluate to assess whether the activities were successful in contributing to meeting the advocacy objectives. Evaluation of advocacy activities primarily measures outcomes the achievements or results. In advocacy activities, results are measured at two levels, at the level of every activity, and at the level of the overall campaign. In an advocacy initiative, outcomes are measured at two levels, at the level of each advocacy activity, and at the level of the overall advocacy initiative or campaign.
Our community advocates come from youth, teachers, health care providers, parents, community leaders, religious leaders, students, pupils, local government officials and community groups In our advocacy activities, CINCO harnesses the power of advocacy networks/coalitions in targeting our audiences, CINCO uses a variety of approaches and includes mass media (radio, television, and newspapers), focus group discussions, workshops, marches and rallies, drama, dance, or song performances, sports competitions and tournaments; we also use materials such as fact sheets, brochures, briefing cards, newspaper editorials, billboards and posters.
In our advocacy campaigns, CINCO works with politicians (local, provincial, national), Non-governmental organisations, religious or faith-based groups, health care providers, political parties, businesses or business leaders, women’s organisations, opposition leaders, community groups, spouses of politicians, media (journalists, editors, etc.), ministry officials, global development agencies and education officials.
We seek for support to strengthen our advocacy capacity building and campaigns so as to achieve desired objectives within our operational areas.